From Workhorse to Cultural Object: The Land Rover as Design Icon
Few vehicles have traveled as far in the cultural imagination as the Land Rover. Once a utilitarian workhorse, it has become a revered design icon, continually reinterpreted across generations and geographies. LAND explores this evolution through a design-led lens, showcasing bespoke restorations and conceptual reworks by builders, designers, collectors, and adventurers worldwide. At its core, the book examines how function becomes form, how nostalgia fuels innovation, and how a tool evolves into an object of creative intent.
