Traitement en cours...
Fermer la notification

Le saviez-vous ?

SIDE a travaillé avec ses fournisseurs pour rendre ses colis respectueux de l'environnement.
Fini le plastique !
Le ruban adhésif qui sécurise la fermeture de nos colis et les chips de calage qui immobilisent les livres dans les cartons sont en matériaux recyclables et biodégradables.

Afficher la notification

The Gap in the Perception of the Business Value of Design

Roth Jasmin
Date de parution 20/11/2024
EAN: 9783962033729
Disponibilité Disponible chez l'éditeur
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often pre... Voir la description complète
Nom d'attributValeur d'attribut
Common books attribute
ÉditeurGALDA VERLAG
Nombre de pages80
Langue du livreAnglais
AuteurRoth Jasmin
FormatPaperback / softback
Type de produitLivre
Date de parution20/11/2024
Poids148 g
Dimensions (épaisseur x largeur x hauteur)0,50 x 15,50 x 23,00 cm
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.