?? µ??t??? a??pt???? Greiner ??a t?? ???a??t??? a??a??

?ata???ste t?? ??s?a t?? µ??t???? a??pt???? Greiner (ep?s?? ???st? ?? µ??t??? ???a??t???? a??pt???? t?? Greiner) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? µ??t??? a??pt???? Greiner ep?t??pe? st??? ???ste? ?a e?t?p????? de??te? ap? t? pa?e???? µ?a? eta??e?a? p?? e??a? ???s?µ?? ??a t? µe????t??? t?? ep?t???a, ?a??st??ta? t? p???t?µ? e??a?e?? st? s?µe???? ??????µ??? p?a?µat???t?ta p?? ?a?a?t????eta? ap? t?? pa???sµ??p???s? ?a? t?? a???µ??? a?ta????sµ?. ?? ß?ß??? a?t? sa? pa???e? µ?a e????st? e?sa???? st?? efa?µ???? t?? µ??t???? a??pt???? Greiner st?? st?at????? s?ed?asµ?, t? d?a?e???s? ???se?? ?a? t?? p?????s? se pe???d??? ???a??t???? a??a???. ?e???aµß??e? ep?s?? µ?a ?ept?µe?? d?e?e???s? µ?a? p?a?t???? µe??t?? pe??pt?s?? µe t?? ????fa?? ?atas?e?ast? f?t???af???? µ??a??? Kodak, µ?a s???t?s? t?? e??e??e?? t?? e??a?e???, s?µpe???aµßa??µ???? t?? ?pe?ß????? ?e???t???? t?? f?s??, ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? t? µ??t??? t?? d?a?e??µµ???? ?s????p?a?. S?et??? µe t? µ??t??? a??pt???? Greiner : ?? µ??t??? a??pt???? Greiner as???e?ta? µe t?? a??pt??? ?a? t?? a??a?? st??? ???a??sµ???. S?µf??a µe t?? d?µ?????? t??, Larry E. Greiner, ?? eta??e?e? pe????? ap? p??te saf?? ?a????sµ??a st?d?a a??pt???? (d?µ????????t?ta, ?ate????s?, a???es?, s??t???sµ?? ?a? s??e??as?a), ta ?p??a d?ad????ta? p??te s?µa?t???? st??µ?? ???st?? ?? "???se??" (??es?a, a?t???µ?a, ??e????, ??afe????at?a ?a? a??pt???). ?? eta??e?e? p??pe? ?a p??sa?µ????ta? ?a? ?a e?e??ss??ta? ??a ?a µetaßa????? µe ep?t???a µeta?? t?? f?se??. Se a?t? t? ß?ß???, ?a a?a?a???ete t? ???e? t? µ??t??? a??pt???? Greiner ???s?µ?, ?a µ??ete p?? ?a p??ß??pete µe????t???? ???se?? ?a? ?a ?ata???sete ?a??te?a t?? t??p? µe t?? ?p??? ?e?t??????? ?a? a?apt?ss??ta? ?? ta???? a?apt?ss?µe?e? eta??e?e? (startups). ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? a?t?? t?? p??s????s??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s?et??? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.