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Image de Summary: The Fall of Advertising and the Rise of PR

Summary: The Fall of Advertising and the Rise of PR

BusinessNews Publishing
Date de parution 14/09/2016
EAN: 9782511041543
Disponibilité Disponible chez l'éditeur
9,99 €
The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent busin... Voir la description complète
Informations détaillées
Nom d'attributValeur d'attribut
Common books attribute
ÉditeurBUSI BOOK SUM
Nombre de pages42
Langue du livreAnglais
AuteurBusinessNews Publishing
FormatPaperback / softback
Type de produitLivre
Date de parution14/09/2016
Poids53 g
Dimensions (épaisseur x largeur x hauteur)0,30 x 12,00 x 18,00 cm
Résumé
Review and Analysis of the Ries' Book
The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company.Added-value of this summary: • Save time • Understand key concepts • Expand your knowledgeTo learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.