HAVE YOU EVER WONDERED WHERE THE PERFUME YOU WEAR COMES FROM? The global perfumery market is now worth over 50 billion dollars, with - several thousand new products launching every year. But it is also an industry with a long history of cultivating secrecy and mystery. This book contains the answers to all your questions on a truly fascinating subject: • How does the sense of smell work? • How has perfumery developed over the centuries? • What is in a perfume? • Who are the perfumers behind fragrances, and what does their daily work look like? • What happens between the birth of an idea and the moment when a new bottle hits the shelves? • How is mainstream perfumery shaped by marketing? • What is the role of independent perfumery? • How does a fragrance survive in the long term after it is launched? • How do I educate my nose and become a knowledgeable perfume lover?
