The Fashion Continent
From catwalks in Lagos to music festivals in Casablanca, and from “image makers” in Marrakech to infl uencers in Johannesburg, a new generation of African creatives-fashion designers, photographers, bloggers, and hair and makeup artists-are redefi ning the continent's aesthetic grammar. Bold, witty, and rebellious, this young, talented vanguard draws on its heritage in order to revalorize it, while adopting an ultra-modern approach. Their revolution forms part of a continent-wide demand for cultural reappropriation and the invention of a language exclusive to Africa. This book celebrates the ebullient creativity of a generation that is overturning codes and narratives on the African continent to write a new chapter in fashion-one that is already inspiring the world.
