The identity transmitted by the expressive power of architecture and design aims to express the philosophy of international companies. Communication strategies and the control of the internal and external image can be very public and obvious or more symbolic and subtle. With very different approaches to architecture as a brand message, the examples gathered in this book present the enormous scope of this extensive subject. The volume brings together projects by architects such as Ricardo Bofill, Cloud Architektai, 3 de Luxe, Amaa Arquitectos, Team V, Andreescu&Gaivoronschi, Cepezed, Taillandier and others.
