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Picture of Marketing, Advertising and Public Relations in the Digital Age in Nigeria

Marketing, Advertising and Public Relations in the Digital Age in Nigeria

Collectif, M'Bayo Ritchard T., Rishante Joseph S. Rishante, Esuh Peter
Publication date 31/07/2023
EAN: 9783962032937
Availability Available from publisher
92.00 €
This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.The various chapters contain insightful perspectives that would enhance understandi... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherGALDA VERLAG
Page Count288
Languageen
AuthorCollectif, M'Bayo Ritchard T., Rishante Joseph S. Rishante, Esuh Peter
FormatHardback
Product typeBook
Publication date31/07/2023
Weight639 g
Dimensions (thickness x width x height)2.30 x 16.00 x 23.60 cm
Summary
Festschrift in Honor of Professor Idorenyin Udoesen Akpan
This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.