Treatment in progress...
Close notification

Did you know that ?

SIDE has worked with its suppliers to make our parcels environmentally friendly.
No more plastics !
The tape that keep our parcels tightly shut and the wedging material that immobilizes books within the cartons are now made of fully recyclable and biodegradable materials.

Display notification

Branding Property

Felix Peter, Felix Rahel
Publication date 17/08/2017
EAN: 9783037682210
Availability Available from publisher
Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks ... See full description
Attribute nameAttribute value
Common books attribute
PublisherBRAUN
Page Count314
Languageen
AuthorFelix Peter, Felix Rahel
FormatPaperback / softback
Product typeBook
Publication date17/08/2017
Weight1396 g
Dimensions (thickness x width x height)2.80 x 22.70 x 27.00 cm
Approaches to Real Estate Marketing
Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed - including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.An insider manual for real estate marketingEssays by four guest authorsIdeas of how to bring brands to lifeNine case studies to explain the methodologyGerman, English