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? p??a?a? µe??d??? a??pt???? t?? BCG: ?e???e? ?a? efa?µ????

del Marmol Thomas, Sideris Lina
Publication date 20/01/2023
EAN: 9782808601801
Availability Available from publisher
?ata???ste t?? ??s?a t?? p??a?a µe??d??? a??pt???? t?? BCG (ep?s?? ???st?? ?? p??a?a ?a?t?f??a???? p?????t??, d????aµµa ?a?t?f??a???? ?a? a????s? t?? Boston Consulting Group) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? p??a?a? µe??d... See full description
Attribute nameAttribute value
Common books attribute
Publisher50MINUTES.COM
Page Count36
Languageel
Authordel Marmol Thomas, Sideris Lina
FormatPaperback / softback
Product typeBook
Publication date20/01/2023
Weight41 g
Dimensions (thickness x width x height)0.30 x 11.00 x 17.00 cm
?? ??e?d? ??a t? d?a?e???s? ?a?t?f??a????
?ata???ste t?? ??s?a t?? p??a?a µe??d??? a??pt???? t?? BCG (ep?s?? ???st?? ?? p??a?a ?a?t?f??a???? p?????t??, d????aµµa ?a?t?f??a???? ?a? a????s? t?? Boston Consulting Group) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? p??a?a? µe??d??? a??pt???? t?? BCG e??a? ??a ?s???? st?at????? e??a?e?? p?? ep?t??pe? st??? d?e????t?? ?a e?t?p????? ta ast???a, t?? a?e??de?, ta e??t?µat??? ?a? ta s????? st?? t?µ?a e??as?a? t???, ep?t??p??t?? t??? ?a ?aµß????? p?? ???p?e? epe?d?t???? ap?f?se?? ?a? ?a ?ata??µ??? t??? p????? µe s??es?. ?? ß?ß??? a?t? sa? pa???e? µ?a e????st? e?sa???? st?? efa?µ???? t?? p??a?a µet?????? ?efa?a??? a??pt???? t?? BCG st?? a????s? ?a?t?f??a????, st?? d?ad??as?e? ????? ap?f?se?? ?a? st?? ?ata??µ? t?? p????. ?e???aµß??e? ep?s?? t? d?e?e???s? µ?a? p?a?t???? µe??t?? pe??pt?s??, µ?a s???t?s? t?? e??e??e?? t?? e??a?e???, s?µpe???aµßa??µ???? t?? a?t???pt?? a?a???ße?a? ?a? t?? ?pe?ap???ste?s??, ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? t? GE Matrix t?? McKinsey ?a? t? Ashridge Portfolio Matrix. S?et??? µe t?? p??a?a µe??d??? a??pt???? t?? BCG : ? p??a?a? BCG growth-share a?apt?????e t? de?aet?a t?? 1960 ap? t?? Boston Consulting Group ??a t?? p??sd????sµ? t?? s?et???? µe??d??? a????? µ?a? d?ast????t?ta? ?a? t?? a???????s? t?? s?et???? a??pt???? t?? a?????. ??t? ep?t??pe? st??? d?a?e???st?? ?a e?t?p????? p??e? d?ast????t?te? e??a? ?e?d?f??e? ? ????? ?????? d??at?t?te?, a??? ?a? p??e? d?ast????t?te? ß??s???ta? se pt?s? ?a? p??e? e??a? p??a?? ?a ?ata??e?s???. ??t? ??e? s?µa?t???? ep?pt?se?? ?ta? ap?fas??eta? se p????? t?µe?? ?a d??e? ?µfas? ?a? p?? ?a d?ate???? ?? sp????? p????. Se a?t? t? ß?ß???, ?a a?a?a???ete p?? µp??e? ?a sa? ß????se? ? p??a?a? t?? BCG ??a t? ?ef??a?? a??pt????, ?a µ??ete p?? ?a ?atat??ete t?? st?at?????? sa? ep??e???µat???? µ???de? st?? t?sse??? ?at?????e? ?a? ?a ???s?µ?p???sete ta e???µat? sa? ??a ?a ??ßete ?a??te?e? ep??e???µat???? ap?f?se??. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s??af? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.