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Picture of Branding for the star-counters

Branding for the star-counters

Craciun Alexandra
Publication date 29/09/2020
EAN: 9782806637239
Availability Available from publisher
28.00 €
Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to gene... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherEME MODULAIRES
Page Count272
Languagefr
AuthorCraciun Alexandra
FormatPaperback / softback
Product typeBook
Publication date29/09/2020
Weight332 g
Dimensions (thickness x width x height)1.50 x 13.50 x 21.50 cm
Summary
Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.