Close notification

Did you know that ?

SIDE has worked with its suppliers to make our parcels environmentally friendly.
No more plastics !
The tape that keep our parcels tightly shut and the wedging material that immobilizes books within the cartons are now made of fully recyclable and biodegradable materials.

Display notification

La marque dans le produit

Croué Charles, Kotler Philip, Kapferer Jean-Noël, Pfoertsch Waldemar, Maque Isabelle

Publication date 27/05/2013

EAN: 9782804171087

Availability Out of Print

48.00 €

Detailed information

Attribute name	Attribute value
Common books attribute
Publisher	DE BOECK SUP
Page Count	344
Language	fr
Author	Croué Charles, Kotler Philip, Kapferer Jean-Noël, Pfoertsch Waldemar, Maque Isabelle
Format	Paperback / softback
Product type	Book
Publication date	27/05/2013
Weight	590 g
Dimensions (thickness x width x height)	1.70 x 17.00 x 24.00 cm

Comment créer de la valeur avec une marque-composant ? D'Intel Inside à Shimano, en passant par Teflon