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Picture of Summary: The Long Tail

Summary: The Long Tail

BusinessNews Publishing
Publication date 16/09/2016
EAN: 9782511048931
Availability Available from publisher
9.99 €
The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commerci... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count44
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date16/09/2016
Weight55 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Anderson's Book
The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledgeTo learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.