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Picture of Summary: The Soul of the New Consumer

Summary: The Soul of the New Consumer

BusinessNews Publishing
Publication date 09/09/2016
EAN: 9782511045718
Availability Available from publisher
9.99 €
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Con... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count44
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date09/09/2016
Weight55 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Windham and Orton's Book
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: "What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.