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Picture of Summary: Leap

Summary: Leap

BusinessNews Publishing
Publication date 14/09/2016
EAN: 9782511044100
Availability Available from publisher
9.99 €
The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad age... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count42
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date14/09/2016
Weight53 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Schmetterer's Book
The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.