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Picture of Summary: Unleashing the Killer App

Summary: Unleashing the Killer App

BusinessNews Publishing
Publication date 14/09/2016
EAN: 9782511044063
Availability Available from publisher
9.99 €
The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count40
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date14/09/2016
Weight51 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Downes and Mui's Book
The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.