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Picture of Summary: Marketbusters

Summary: Marketbusters

BusinessNews Publishing
Publication date 16/09/2016
EAN: 9782511043196
Availability Available from publisher
9.99 €
The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "m... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count42
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date16/09/2016
Weight53 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Mcgrath and Macmillan's Book
The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Marketbusters" and find out how you can develop your strategy to include moves that will change your position in the game forever.