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Picture of Summary: Lean Customer Development

Summary: Lean Customer Development

BusinessNews Publishing
Publication date 16/09/2016
EAN: 9782511042489
Availability Available from publisher
9.99 €
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies deve... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count38
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date16/09/2016
Weight49 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Alvarez's Book
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary:• Save time • Understand the needs of your customers• Create products that your customers will pay forTo learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!