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Picture of Summary: Word of Mouth Marketing

Summary: Word of Mouth Marketing

BusinessNews Publishing
Publication date 16/09/2016
EAN: 9782511042236
Availability Available from publisher
9.99 €
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really ab... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count38
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date16/09/2016
Weight49 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Sernovitz's Book
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.