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Summary: The Influentials

BusinessNews Publishing
Publication date 14/09/2016
EAN: 9782511041369
Availability Available from publisher
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy".This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials"... See full description
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count44
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date14/09/2016
Weight55 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Review and Analysis of Keller and Berry's Book
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy".This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn't necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.