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Audience First

Verbeke Olivier, Vanagt Toon
Publication date 17/06/2026
EAN: 9782322866724
Availability Available from publisher
AUDIENCE FIRSTA great shift is under way. The kind that, like an eclipse, overturns in broad daylight the order wethought immutable.For fifteen years, one rule reigned: validate before you build. It had its reason: building cost time,money and sleepl... See full description
Attribute nameAttribute value
Common books attribute
PublisherBOOKS ON DEMAND
Page Count324
Languageen
AuthorVerbeke Olivier, Vanagt Toon
FormatPaperback / softback
Product typeBook
Publication date17/06/2026
Weight440 g
Dimensions (thickness x width x height)2.20 x 13.50 x 21.50 cm
The new model for entrepreneurship in the age of Al
AUDIENCE FIRSTA great shift is under way. The kind that, like an eclipse, overturns in broad daylight the order wethought immutable.For fifteen years, one rule reigned: validate before you build. It had its reason: building cost time,money and sleepless nights.That constraint has vanished. AI now builds in a few hours what used to take months. And what setthe entrepreneur apart, the ability to make, sets no one apart any more.For when a constraint falls, value shifts towards what resists. Towards what cannot be coded, whatcannot be copied: an audience, an expertise, a voice. Your only unfair advantage.Audience × Expertise × AI = Unfair AdvantageThe product is no longer the starting point. It is the answer. The audience is the question.The best startups aren't invented. They are revealed.