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Picture of The Luxury Empire

The Luxury Empire

Hanania Yves, Musnik Isabelle, Gaillochet Philippe
Publication date 26/10/2022
EAN: 9782100841646
Availability Available from publisher
35.00 €
The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the wides... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherDUNOD
Page Count352
Languageen
AuthorHanania Yves, Musnik Isabelle, Gaillochet Philippe
FormatPaperback / softback
Product typeBook
Publication date26/10/2022
Weight526 g
Dimensions (thickness x width x height)2.80 x 16.10 x 22.00 cm
Summary
Accelerations and Disruptions
The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others? How has this sector been able to bounce back? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition?Well documented and with many testimonials from key players in the industry, this book is an immersion in the fascinating world of luxury. Essential for understanding what is at stake in this key sector of the world’s economy, it gives an account of the emergence of a “new normal” generating new demands, rules and standards.