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Picture of Strategor - English version

Strategor - English version

Albino-Pimentel João, Durand Rodolphe, Dussauge Pierre, Lehmann-Ortega Laurence, Bongiovanni Louise
Publication date 18/09/2024
EAN: 9782100824243
Availability Available from publisher
51.00 €
A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic managementBuilding on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research,... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherDUNOD
Page Count648
Languageen
AuthorAlbino-Pimentel João, Durand Rodolphe, Dussauge Pierre, Lehmann-Ortega Laurence, Bongiovanni Louise
FormatPaperback / softback
Product typeBook
Publication date18/09/2024
Weight1224 g
Dimensions (thickness x width x height)2.60 x 19.30 x 23.90 cm
Summary
All you need to know about strategy, from start-ups to multinationals
A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic managementBuilding on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy.STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies.To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR.STRATEGOR'S +:CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies.PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed.SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com.STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants.